What Would Google Do?

“Eye-opening, thought-provoking, and enlightening.”

—USA Today

“An indispensable guide to the business logic of the networked era.”

—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”

—San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Reverse-engineer Google’s success and discover the new rules of business:

• Customer Control: Your worst customer is your best friend. Learn why giving people control is the essential rule of the new age and how to build a better company by listening to the conversation.
• Networks and Platforms: Do what you do best and link to the rest. Master the new architecture of business where openness is the key to success and your company becomes a platform for others to build upon.
• The Post-Scarcity Economy: The mass market is dead—long live the mass of niches. Understand the shift from an economy based on scarcity to one based on abundance, where Google’s rules can change everything.
• Free is a Business Model: Discover why charging less—or nothing at all—can maximize growth and value, and how to find new revenue and profit through the side door.