The Great Reset

From Richard Florida, author of the bestselling books The Rise of the Creative Class and Who’s Your City?, comes a book that frames the economic meltdown of 2008–09 not as a crisis but as an opportunity to “reset.” In doing so, he paints a fascinating picture of what our economy, society, and geography will look like—of how we will work and live—in the future.

This economic crisis doesn’t represent a cycle. It represents a reset.

• The Great Reset: Learn why the depressions of the 1870s and 1930s were the most technologically progressive eras in history, and how today’s crisis is setting the stage for a new wave of prosperity.
• A New Spatial Fix: Discover how our landscape will be transformed, with a shift away from the auto-dependent suburban model that has reached its limits.
• The Creative Economy: Understand the shift from an industrial system to an economy powered by knowledge, creativity, and ideas—and what it means for the jobs of the future.
• Renting the Dream: Explore why the “ownership society” is giving way to a more flexible and mobile lifestyle, and how renting is becoming the smarter choice for a new generation.
• The Rise of Megaregions: See how massive new corridors of innovation and economic power are forming, and why infrastructure like high-speed rail is essential to connect them.