Start-up Factory

Start-up Factory chronicles one of the boldest business transformations ever: the audacious strategies of a company that has thrown traditional management out the window. The result is an entrepreneurial nexus that is as organic as a neural network, and as nimble as the most dynamic start-up.

Haier, the world’s largest manufacturer of home appliances, has continually reinvented itself by busting bureaucracy and shunning top-down management. Its CEO, Zhang Ruimin, envisioned and unleashed – the potential of 80,000 highly motivated employees.

In Start-up Factory the authors draw on years of painstaking research to describe the birth and evolution of Hair’s RenDanHeYi model. They explain how it is being implemented in companies the world over. Packed with operational success stories, Start-up Factory lays out the fundamentals, and shows how any organisation can benefit from RenDanHeyi.