So Good They Can’t Ignore You

‘An important guide to starting a remarkable career’ REID HOFFMAN

‘Turns conventional wisdom on it’s head’ DANIEL H. PINK

‘Cal really delivers with this one’ SETH GODIN
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Global bestselling author and Georgetown professor Cal Newport debunks the myths of careers success, explains how to build your ‘career capital’, and offers evidence-based blueprint for creating work you love.

In So Good They Can’t Ignore You, Cal Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport debunks the long-held belief that ‘following your passion’ is the key to satisfaction. Drawing from these real life examples and cutting edge science, he details the alternative strategies that work much better for developing a compelling career.

So Good They Can’t Ignore You is or anyone fretting about what to do with their life, or frustrated by simplistic slogans like ‘do what you love and the money will follow’. It will change the way you think about your career, happiness and the crafting of a remarkable life.

‘Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one’ Seth Godin, author of Linchpin